Our approach and idea.

Innovative, tasty and healthier snacks for young people.

As a father of two teenagers, I have faced the following dilemma on many occasions:

  • Should I give them what they want: junk food with high sugar and fat content, but good taste & fancy packaging or
  • should I try to convince them to eat healthier alternatives with unappealing package designs and taste that doesn’t meet their expectations

It was moments like these when I realized that there is a huge market gap for innovative, tasty and healthy products.

SELECTUM will close the gap by bringing a new generation of products to the market!